Consulting and Creative Services

I can help you with every aspect of your com­mu­ni­ca­tions or engage­ment process, at any stage of your strate­gic devel­op­ment. #

Whether you’re look­ing for a sim­ple brain­storm­ing ses­sion to see where you might like to go or are ready for a full-​on strate­gic brand over­haul, I’ll help you define, plan and imple­ment your next cam­paign or ini­tia­tive. I can pull together a fan­tas­tic team for nearly any size of project, and I’ll even help you write an RFP and help you with your selec­tion, if you really do need to hire a big, fancy ad agency. #

While every project is unique, most fall broadly into some ver­sion of the fol­low­ing cat­e­gories: #

Interactive Brand + Strategy
Integrated Campaigns
Online Strategy & Web Direction
Workshops, Seminars & Training #

Interactive Brand + Strategy

Successful mar­ket­ing con­nects “who” a com­pany, ser­vice or orga­ni­za­tion is with peo­ple that can most ben­e­fit from it. Branding is the foun­da­tion of good mar­ket­ing and cen­tres around defin­ing who you are, who you say you are and what your audi­ence thinks of you. This often begins with under­stand­ing the dis­con­nect between the three and cre­at­ing a plan to line them up. If you’re start­ing from scratch, you get the ben­e­fit of con­fi­dently launch­ing for­ward with your per­son­al­ity, your mes­sage and your con­nec­tions work­ing together per­fectly. #

The best brands today are inter­ac­tive. They are an inter­play between your orga­ni­za­tion and the peo­ple it con­nects with, evolv­ing as those rela­tion­ships do. They pre­fer mea­sur­ing net­works rather than audi­ences and influ­ence rather than “aware­ness.” #

An inter­ac­tive brand and strat­egy will help you make deci­sions about where to focus your mar­ket­ing efforts, what media to use and how to tie them all together with your core mes­sage. Even more impor­tantly, it will take that inter­ac­tive approach to all of your communications—online or off, tra­di­tional or new and unconventional—connecting the dots from one inter­ac­tion to the next. #

Integrated, Interactive Campaigns

An inte­grated, inter­ac­tive cam­paign does more than push your mes­sage out to a vari­ety of “chan­nels.” By tak­ing an inter­ac­tive approach to your mar­ket­ing, I can help you find inter­est­ing ways to cre­ate an entire plat­form for achiev­ing your goals. #

Your cam­paign should be a vibrant plat­form, inte­grat­ing phys­i­cal media, online strate­gies, guerilla tac­tics and good old fash­ioned per­sonal connections. We’ll work through the net­works you need to reach into, what media to use and how to con­nect them all through dynamic links that draw peo­ple from one expe­ri­ence to the next. #

Online Strategy & Web Direction

Does your com­pany need to be on Facebook? Should you be on Twitter? Maybe Blip​.fm or Tumblr make more sense. What about keep­ing a blog? #

While every­one can ben­e­fit from an online pres­ence of some kind, that doesn’t mean that you should go chas­ing after every “social media” trend or fol­low the mar­ket­ing crowd into the lat­est whiz-​bang piece of tech­nol­ogy that was wildly suc­cess­ful for another com­pany six months ago. That’s because it’s not about the plat­form or the tech­nol­ogy you use, it’s about becom­ing the plat­form that the peo­ple you want to con­nect with seek out and value. #

I can help you fig­ure out an appro­pri­ate strat­egy for your online pres­ence that fits who you are and reaches the peo­ple you need to con­nect with. #

Whether it’s redesign­ing your web­site, guid­ing you through a con­tent strat­egy, posi­tion­ing you prop­erly within a par­tic­u­lar social net­work or sim­ply offer­ing feed­back on what you’re already up to, I can help you under­stand, par­tic­i­pate in and become effec­tive with our new dom­i­nant form of pub­lic com­mu­ni­ca­tion. #

Workshops, Seminars and Training

I reg­u­larly inte­grate work­shops and train­ing into my client work and offer a range of stand-​alone work­shops and sem­i­nars to help you inte­grate inter­ac­tive think­ing into your com­mu­ni­ca­tions and mar­ket­ing approach. #

There is a whole lot that you can do your­self, depend­ing on your time, tal­ent and incli­na­tion. Keeping up a suc­cess­ful blog is sim­pler than you think. You can boot­strap your mar­ket­ing efforts by build­ing from a sim­ple core strat­egy and adding a mix of DIY and hired ser­vices as you go. It doesn’t need to be all or noth­ing. #

I offer a range of work­shops, sem­i­nars and hands-​on train­ing expe­ri­ences to help you and your team under­stand, par­tic­i­pate in and effec­tively com­mu­ni­cate in the inter­ac­tive age. I can give you an overview of the new real­i­ties of brand­ing and mar­ket­ing strate­gies, a work­shop in start­ing, main­tain­ing and grow­ing an effec­tive blog, how, why and when to get involved in social media or even help you with develop good, old-​fashioned pub­lic speak­ing pre­sen­ta­tions. #