Every so often when people email me, they’ll be greeted with an auto-responder with “Internet Free Day” as the subject line. The message I sent out yesterday went like this: Thanks for sending me an email! I’m taking a day away from the internet today. My wireless is disabled, my to-dos for the day have been written out by …
I hate to say it, but it’s true. Marketers really like to talk about having a strong central message or promoting “that one big idea” or some other such terminology. The problem is that after 60 years of advertising, people see right through it. The gig is up. In the interactive age, there are lots of messages, and …
February is usually a dead month around Winnipeg. The coldest of the cold, the final stretch of short days and windchill in a place that sees hot, action-packed summers with beautiful lakes and beaches and world-class festivals. But in February, summer is a long, long way off. So what have I gone and done? I’ve gotten …