Online Social Networks are Geographically Anchored

Reporting on a recent study, Richard Florida tells us that online social net­works actu­ally tie us even more closely to peo­ple within geo­graphic prox­im­ity: Their find­ings indi­cate that place and prox­im­ity con­tinue to mat­ter even in social media. Twitter doesn’t replace the net­works that exist in the real world—it rein­forces them and makes them stronger. …

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It isn’t all about landing messages”

Yesterday, I wrote a post about being human. I touched a bit on what this means for mar­ket­ing. Today, on I Have an Idea, Chris Baylis touches on a sim­i­lar theme, though in a more industry-​focused way: The best ‘adver­tis­ing’ slips in under the radar dis­guised as util­ity (some­thing use­ful), enter­tain­ment (not art) or a service …

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