I hate to say it, but it’s true. Marketers really like to talk about having a strong central message or promoting “that one big idea” or some other such terminology. The problem is that after 60 years of advertising, people see right through it. The gig is up. In the interactive age, there are lots of messages, and …
This is a thought in progress. I’ve been thinking a bit about business models and entrepreneurship lately, how the interactive age is changing the way we think about business—and stuff keeps coming across my radar. This morning, I read a little piece where Richard Branson talked about looking at inexperience as an advantage: Our group’s history …
Yesterday, I wrote a post about being human. I touched a bit on what this means for marketing. Today, on I Have an Idea, Chris Baylis touches on a similar theme, though in a more industry-focused way: The best ‘advertising’ slips in under the radar disguised as utility (something useful), entertainment (not art) or a service …