The Interactive Age

The metaphors we use for communication alter our perception of the world. They frame it in new ways—highlighting certain aspects of reality and masking others.

As the internet takes the mantle from television as our dominant form of public discourse, our metaphors for communication are shifting.

We’re leaving what Neil Postman once called the Age of Show Business and entering the Interactive Age.

The interactive entrepreneur

This is a thought in progress. I’ve been think­ing a bit about busi­ness mod­els and entre­pre­neur­ship lately, how the inter­ac­tive age is chang­ing the way we think about business—and stuff keeps com­ing across my radar. This morn­ing, I read a lit­tle piece where Richard Branson talked about look­ing at inex­pe­ri­ence as an advan­tage: Our group’s history …

Read More →

“It isn’t all about landing messages”

Yesterday, I wrote a post about being human. I touched a bit on what this means for mar­ket­ing. Today, on I Have an Idea, Chris Baylis touches on a sim­i­lar theme, though in a more industry-​focused way: The best ‘adver­tis­ing’ slips in under the radar dis­guised as util­ity (some­thing use­ful), enter­tain­ment (not art) or a service …

Read More →